diff --git a/apps/mobile/src/components/setup/ServiceSignInSetup.tsx b/apps/mobile/src/components/setup/ServiceSignInSetup.tsx
index 9b9ba50..e113bed 100644
--- a/apps/mobile/src/components/setup/ServiceSignInSetup.tsx
+++ b/apps/mobile/src/components/setup/ServiceSignInSetup.tsx
@@ -1,8 +1,7 @@
 import { useState } from 'react';
-import { Linking } from 'react-native';
 import { mutate } from 'swr';
 import { SERVICE_LABELS } from '@musicshare/shared';
-import { SignInError, signInWithService } from '@/lib/connect';
+import { SignInError, openSignupPage, signInWithService } from '@/lib/connect';
 import { Button } from '../ui';
 import { ErrorText, SetupActions, SetupHeader, type SetupProps } from './common';
 
@@ -57,7 +56,7 @@ export function ServiceSignInSetup({
         />
         <ErrorText>{error}</ErrorText>
         <SetupActions primary="Sign in with Last.fm" loading={busy} onPrimary={run} onSkip={onDone} skipLabel={skipLabel} />
-        <Button small title="New to Last.fm? Create an account" onPress={() => Linking.openURL('https://www.last.fm/join')} />
+        <Button small title="New to Last.fm? Create an account" onPress={() => openSignupPage('lastfm')} />
       </>
     );
   }
diff --git a/apps/mobile/src/components/setup/SpotifySetup.tsx b/apps/mobile/src/components/setup/SpotifySetup.tsx
index f18a132..16ed46c 100644
--- a/apps/mobile/src/components/setup/SpotifySetup.tsx
+++ b/apps/mobile/src/components/setup/SpotifySetup.tsx
@@ -1,9 +1,9 @@
 import { useState } from 'react';
-import { Linking, Pressable, StyleSheet, Text, View } from 'react-native';
+import { Pressable, StyleSheet, Text, View } from 'react-native';
 import useSWR, { mutate } from 'swr';
 import type { ConnectionDTO } from '@musicshare/shared';
 import { api } from '@/lib/api';
-import { SignInError, openSpotifyLinkPage, signInWithService } from '@/lib/connect';
+import { SignInError, openSignupPage, openSpotifyLinkPage, signInWithService } from '@/lib/connect';
 import { successHaptic } from '@/lib/haptics';
 import { colors, radius, space } from '@/lib/theme';
 import { Body, Button, Field } from '../ui';
@@ -108,7 +108,7 @@ export function SpotifySetup({ onDone, skipLabel }: SetupProps) {
         onPress={() => setVia('listenbrainz')}
         title="ListenBrainz"
         badge="Open source"
-        detail="Free and run by a nonprofit. Enter your ListenBrainz username."
+        detail="Free and run by a nonprofit. Enter your ListenBrainz username, then approve Spotify on ListenBrainz."
       />
 
       {via === 'listenbrainz' && (
@@ -123,9 +123,16 @@ export function SpotifySetup({ onDone, skipLabel }: SetupProps) {
         )}
         <Button title={skipLabel ?? 'Not now'} onPress={onDone} />
       </View>
-      <Body muted style={styles.small} onPress={() => Linking.openURL(via === 'listenbrainz' ? 'https://listenbrainz.org/login/' : 'https://www.last.fm/join')}>
-        No account yet? Create one free on {via === 'listenbrainz' ? 'ListenBrainz' : 'Last.fm'} first.
-      </Body>
+      {via && (
+        <View style={{ gap: space.xs }}>
+          <Button small title={`No account? Create one on ${via === 'listenbrainz' ? 'MusicBrainz' : 'Last.fm'}`} onPress={() => openSignupPage(via)} />
+          {via === 'listenbrainz' && (
+            <Body muted style={styles.small}>
+              ListenBrainz uses MusicBrainz accounts. After creating one, sign in to ListenBrainz once, then come back.
+            </Body>
+          )}
+        </View>
+      )}
     </>
   );
 }
diff --git a/apps/mobile/src/lib/connect.ts b/apps/mobile/src/lib/connect.ts
index 6a7594d..62eeb2c 100644
--- a/apps/mobile/src/lib/connect.ts
+++ b/apps/mobile/src/lib/connect.ts
@@ -1,6 +1,6 @@
 import * as Linking from 'expo-linking';
 import * as WebBrowser from 'expo-web-browser';
-import { SPOTIFY_LINK_PAGES } from '@musicshare/shared';
+import { SIGNUP_PAGES, SPOTIFY_LINK_PAGES } from '@musicshare/shared';
 import { api } from './api';
 
 export type SignInResult = 'connected' | 'cancelled';
@@ -25,3 +25,6 @@ export async function signInWithService(provider: 'plex' | 'lastfm'): Promise<Si
 /** Where users approve "Spotify Scrobbling" (Last.fm) or the Spotify link (ListenBrainz). */
 export const openSpotifyLinkPage = (on: keyof typeof SPOTIFY_LINK_PAGES = 'lastfm') =>
   WebBrowser.openBrowserAsync(SPOTIFY_LINK_PAGES[on]);
+
+/** Their sign-up page, in the in-app browser (ListenBrainz accounts start on MusicBrainz). */
+export const openSignupPage = (service: keyof typeof SIGNUP_PAGES) => WebBrowser.openBrowserAsync(SIGNUP_PAGES[service]);
diff --git a/apps/web/src/app/settings/page.tsx b/apps/web/src/app/settings/page.tsx
index c99f5c4..c74ca15 100644
--- a/apps/web/src/app/settings/page.tsx
+++ b/apps/web/src/app/settings/page.tsx
@@ -6,6 +6,7 @@ import { Suspense, useEffect, useRef, useState } from 'react';
 import useSWR from 'swr';
 import {
   SERVICE_LABELS,
+  SIGNUP_PAGES,
   SPOTIFY_LINK_PAGES,
   STREAMING_SERVICES,
   isQuietScrobbler,
@@ -317,14 +318,21 @@ function Connections() {
                   </span>
                 )}
               </div>
+              {!byProvider.has(p) && (
+                <div className="muted small">
+                  No account?{' '}
+                  <a href={SIGNUP_PAGES[p]} target="_blank" rel="noreferrer">
+                    Create one free on {p === 'lastfm' ? 'Last.fm' : 'MusicBrainz'}
+                  </a>
+                  {p === 'listenbrainz' ? ', then sign in to ListenBrainz once (it uses MusicBrainz accounts).' : '.'}
+                </div>
+              )}
             </div>
             {byProvider.has(p) ? (
               <div className="row">
-                {p === 'lastfm' && (
-                  <a className="btn" href="https://www.last.fm/settings/applications" target="_blank" rel="noreferrer">
-                    Link Spotify
-                  </a>
-                )}
+                <a className="btn" href={SPOTIFY_LINK_PAGES[p]} target="_blank" rel="noreferrer">
+                  Link Spotify
+                </a>
                 <button className="btn" onClick={() => disconnect(p)}>
                   Disconnect
                 </button>
diff --git a/packages/shared/src/services.ts b/packages/shared/src/services.ts
index c2ad693..225b231 100644
--- a/packages/shared/src/services.ts
+++ b/packages/shared/src/services.ts
@@ -103,6 +103,15 @@ export const SPOTIFY_LINK_PAGES = {
   listenbrainz: 'https://listenbrainz.org/settings/music-services/details/',
 } as const;
 
+/**
+ * Where to make a free account (neither lets other apps create one). ListenBrainz accounts are
+ * MusicBrainz accounts: register there, then sign in to ListenBrainz once to start it.
+ */
+export const SIGNUP_PAGES = {
+  lastfm: 'https://www.last.fm/join',
+  listenbrainz: 'https://musicbrainz.org/register',
+} as const;
+
 const QUIET_AFTER_MS = 7 * 86_400_000;
 
 /**